推进农村卫生

Rural health systems are fertile grounds for innovation – that’s the consensus reached by healthcare executives at the Health:Further conference last month, 我们完全同意. With declining populations compounded by challenges associated with provider shortages, 政府的影响和迅速发展的技术, rural health systems should recognize and seize the opportunity to reinvent the way they deliver health to their communities.

正如我们上周在博客中讨论的推进农村卫生, market forces are driving transformation in the strategies deployed by rural and critical access hospitals. My colleagues and I envision successful innovation taking shape through “的口吻,” a 以消费者为中心 ecosystem that offers integrated health-related 韦德注册登录ios版下载 across the full continuum of consumer needs.

创造这样的生态系统, consumers and suppliers (including payers) of health and wellbeing 韦德注册登录ios版下载 will connect on a platform. 像苹果这样的公司, Uber and Airbnb have successfully unlocked the power of platforms, 《韦德注册登录ios版下载》一篇题为, 管道、平台和战略新规则. “Platform businesses bring together producers and consumers in high-value exchanges,作者解释道。. “它们的主要资产是信息和互动, which together are also the source of the value they create and their competitive advantage.”

With a platform strategy, everyone wins because decisions are made that encourage healthy lives. The strategy places the consumer at the center of the ecosystem, 产品和韦德注册登录ios版下载都是由预期和非传统实体包括医疗行业的颠覆者. While healthcare disruptors may be viewed as threats when they enter the market, many are actually good sources of collaboration for the 的口吻 platform model. Rural communities can benefit from innovation that identifies and tracks how consumers will expect service and care in the future.

制定了#农村卫生平台战略, everybody wins because the end result is a #的口吻 ecosystem where better health flourishes. 点击微博

农村医院和关键医院, 平台充当一个中心, facilitating interactions through which consumers can actively and continuously engage in their health. The ideal environment allows competitors and community partners (e.g., public health departments, schools, fitness facilities, grocery stores, healthcare disruptors, etc.) to become collaborators, working together on behalf of the consumer. Public and private partnerships provide greater access to community-based life products and 韦德注册登录ios版下载 such as healthy foods, 健身项目, 健康教育, 远程医疗, digital health coaching and 韦德注册登录ios版下载 borne from predictive analytics. Preventive health and wellness programs become more accessible and personalized, 导致参与度和使用率的增加. 最终的结果是:一个更健康的生态系统, 惠及农村社区的每一个人.

的口吻 is a framework for creating a cohesive network that connects each consumer to the products, 韦德注册登录ios版下载, education and additional support needed for optimal individual health. Rural and critical access hospitals can and should take a more active role in facilitating optimal outcomes across a more unified and connected system. And those who embrace this level of innovation now have the greatest opportunity to emerge as local, 地区甚至国家领导人 真正的 以消费者为中心, catalyzing a movement toward a more meaningful impact on individual and 人口健康.

Developing a 的口吻 platform strategy is complex but necessary, 现在就是你开始计划的时候. With the health industry’s rapid transformation into consumerism, 人口健康, 价值取向的报销, rural and critical access hospitals that are slow to embrace a collaborative, 以消费者为中心的医疗保健模式将被抛在后面.

Successfully creating your new business model design requires a firm commitment to strategic business planning, 组织准备评估, 协作伙伴关系, 文化定位消费者参与度和品牌真实性. There is no universal approach – the scope and application can and will vary from one enterprise to the next, but all will have at least one common denominator: a 以消费者为中心 ecosystem where partners share a vision for keeping people healthy throughout their lives.

在多比斯健康营销, we don’t just challenge rural health leaders to advance rural health in ways that elevate the overall health of the community – we offer 一个独特的项目支持它. 我们利用我们在战略营销方面的优势, branding and communications to position rural and critical access hospitals as catalysts for health in their local communities. 我们帮助定义一个生态系统的样子, one that places the consumer in the middle and then creates an environment around them where health will flourish. 的口吻 is a shift from the traditional pipeline strategic planning to a platform model, 它还为促进农村卫生提供了新的机会.

作者附言: Thank you for reading this article, which is Part 2 of our series on 推进农村卫生. 我也鼓励您深入研究本系列的其余部分, 我们将在9月份推出:

第1部分- - - - - - 应对市场挑战: Pivoting to accommodate the rural market forces at play in order to sustain and improve health in your community
第3部分- - - - - - 推广基层护理的价值: The importance of reacquainting communities with the value of primary care
第4部分- - - - - - 七步韦德注册登录ios版下载专线营销策略: A data-driven process to prioritize marketing dollars for service line growth

韦德注册登录ios版作者

卡罗尔·杜比MBA, 是多比斯健康营销公司的CEO和创始人, where she has been bringing healthcare brands to life for 35+ years. 在推特上和她分享你的想法 @DobiesGroup，继续与我们联系 LinkedIn，或评论我们的 脸谱网页面.