消费者的需求导致了远程医疗的采用-韦德注册登录ios版

T他的版本 #参与博客系列 explores how 的 rising consumer demand for 远程医疗 is better preparing healthcare providers for long-term sustainability.

In “的 Emerging 的口吻 Model: How consumerism is driving industry collaboration toward health and 的口吻作为一个新 strategic platform,“我们定义的口吻作为一个新, consumer-centric ecosystem that offers integrated health-related 韦德注册登录ios版下载 across 的 full continuum of consumer needs. 今天的消费者要求更多韦德注册登录ios版他们健康的信息, and 的y are increasingly willing to rely more on technology and virtual connections as part of a holistic 的口吻 experience. 输入 远程医疗.

通常被认为是指一种特定的诊所韦德注册登录ios版下载或技术, 远程医疗这个词实际上指的是一种广泛的策略——更具体地说, 的手段或方法用于加强护理韦德注册登录ios版下载和教育. Telehealth is integral to creating a consumer-centric ecosystem because it facilitates virtual connections across 的 care continuum (as illustrated below).

的美国医院协会 predicts nearly 27 million virtual doctor consultations will occur by 的 year 2020—nearly double 的 number of visits in 2015 (16.600万). 的 same report states that nearly 78% of consumers are interested in receiving healthcare virtually some or most of 的 time. 根据激烈的医疗, 76% of patients prioritize convenient access to healthcare over in-person interactions with 的ir providers. 这些发现, 再加上全国初级保健提供者短缺和农村人口众多, 强调远程保健如何成为一种日益可行和必要的解决方案.

Studies show 的 vast majority of healthcare consumers want virtual access/远程医疗 options. 点击微博

远程保健和农村保健

在美国的所有地区.S.特别是在农村地区，远程保健有潜力:

以方便吸引顾客
扩大对韦德注册登录ios版下载不足人群的覆盖
提高运营效率和供应商能力
提高护理的成本和质量
推进以消费者为中心的品牌建设，增强患者的忠诚度

农村保健提出了挑战，远程保健具有独特的优势来解决这些挑战. Geographical distance in rural areas limits access to providers—family physicians as well as specialists—resulting in 延迟的治疗，更严重的疾病和更高的死亡率. At 桑福德健康 (全国最大的农村, 非营利性医疗系统), 技术和远程保健是改善健康的基石. 由45家医院和300多家诊所组成的系统已经采用了一种一系列的技术解决方案为大约200万人提供高价值的护理. 通过远程医疗, 桑福德健康 specialists connect with critical access hospitals to consult on a variety of issues, so patients in need of specialized care can now receive treatment sooner and closer to home.

另一个创新的农村卫生系统，布莱恩健康 (总部设在内布拉斯加州林肯.)，通过它提供急诊、住院和专科咨询远程医疗项目. 该系统, 韦德注册登录ios版下载于四个州的乡村社区, provides numerous 远程医疗韦德注册登录ios版下载 to address challenges specific to rural healthcare and hospitals. 的 program provides participating hospitals access to licensed pharmacists and dieticians, 传染性疾病的医生, and medical staff peer-review/consultative 韦德注册登录ios版下载—all of which ensure quality and compliance with state and federal regulations.

远程医疗和基于价值的护理:现实世界的影响

Telehealth has 的 potential to impact 的 overall cost and quality of care on a large scale. 作为向以价值为基础的护理转变的一部分, many health systems and hospitals are exploring options and enhancing 的ir care models with 远程医疗 as a value strategy. 例如:

哥伦比亚纪念医院 is working to reduce readmissions by sending 远程医疗 kits home with high-risk patients upon discharge. 套件包括蓝牙支持的量表, 血压袖口, 脉搏血氧仪, and a smartphone with an app for patients to check vital signs daily and communicate with case managers as needed. 的 hospital reports roughly 20% improvement in readmissions among patients most likely to be back within 30 days. 根据移动医疗情报, 这样的结果可以让一家普通医院省下500美元,000-$1,000,$ 000的CMS报销罚款.
克利夫兰诊所与美国很好 for 远程医疗 technology solutions to address urgent care in a virtual environment—a strategy so successful it has since been expanded to cover a range of 韦德注册登录ios版下载 across 40 departments. 的 hospital is also developing an app to help chronic back pain patients self-manage 的ir 条件 outside 的 hospital or clinic setting. 在另一项慢性护理和远程病人监测计划中, 的 hospital is creating new ways to integrate data from consumer devices with Apple’s HealthKit to monitor blood pressure and facilitate video visits for care coaching.

远程医疗的真实投资回报率

Despite 的 enormous potential of 远程医疗 to positively affect patient compliance and outcomes, it can be tempting for health systems to “wait-and-see” while 的 industry churns through various 报销 models. 的 current business case for heavy investment in 韦德注册登录ios版下载 that keep patients out of hospitals—and reduces overall revenue—can be difficult to make. 在许多情况下, 报销 incentives are not sufficient to encourage many to embrace high-value strategies and 韦德注册登录ios版下载 such as 远程医疗.

咨询委员会建议通过聚焦测量远程医疗ROI 除了报销. Metrics that complement direct revenue address 远程医疗’s effect on overall program performance, so understanding and taking 的 right measurements can better position health systems for future success:

考虑一下品牌影响力和患者忠诚度. Virtual visits go 除了 attracting new patients; 的y spur demand for subsequent 韦德注册登录ios版下载. 品牌忠诚及其相应的收益具有可衡量的价值. 同样的, offering 的 flexibility of remote visits and virtual monitoring may help retain existing patients.
远程医疗的潜在投资回报率:更强的品牌影响力和更高的患者忠诚度. 点击微博
通过精简的工作流程提高效率. 通过优化远程医疗能力, providers can more quickly respond to requests for consultations (compared to less dynamic platforms, 例如亲自探访).
优化患者管理以实现成本节约. 通过强调指标，比如减少重新入学人数, calculations such as short-term penalty avoidance (see 哥伦比亚纪念医院 example above) can be a boon to a business case.

新的消费者和市场需求带来了新的创新和颠覆. As consumers gravitate toward providers who are innovative in delivering convenience and access, successful healthcare leaders will effectively leverage 远程医疗 as part of an overall strategy to keep 的ir organizations relevant and competitive while building sustainable, 长期价值.

韦德注册登录ios版作者

卡罗尔·多比斯，多比斯健康营销公司的首席执行官和创始人, 35年来一直为医疗保健品牌带来活力. 卡罗尔和朱莉·阿莫合著了这篇文章, 多比斯健康营销总裁兼首席战略官, bringing more than 20 years of experience elevating healthcare brands to our firm and our clients.

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